Search Engine Land » SEO » Google ranking signals: A complete breakdown of all confirmed, rumored and false factors
An easy-to-read, highly condensed analysis of all the known, confirmed, rumored, and absolute myth-level Google ranking factors.
Every article you can find online about Google ranking factors will tell you there are at least ~200 or so odd variables that contribute to how a site will perform in the SERPs.
That being said, there’s an enormous difference between what might impact SEO, what’s actually confirmed as a ranking factor, and what is simply a good principle to rank well.
It might sound like semantics, but “best practices” don’t just automatically translate into confirmed ranking factors in and of themselves.
So let’s separate these confirmed facts from fiction and all the other stuff you simply should be doing as a good marketer on a daily basis.
In this article, we’ll analyze all of the known, confirmed, rumored, and absolute myth-level Google ranking factors in an easy-to-read, highly condensed way.
Confirmed ranking factors
These are all the ranking factors that have been confirmed as true. We know they definitely impact your results in Google’s search engine to varying degrees.
Core Web Vitals
Your Core Web Vitals assess page experience signals to evaluate how engaging the user experience is. They confirmed in 2021 that they are a ranking signal, so make sure your site has a “good” ranking standing.
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Google has confirmed that they use...
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