Inti Karya Teknologi Ltd (IKT), an Indonesian Jasa SEO agency, found that using Google Fonts in the recommended way can slow down LCP, negatively impacting SEO. They found that alternative methods, such as local font storage, improve LCP loading by three times.
Inti Karya Teknologi Ltd (IKT), a leading Jasa SEO agency in Indonesia, has discovered a significant issue with using Google Fonts on websites that can have a detrimental effect on SEO. The agency found that simply using Google Fonts in the suggested way on the Google Fonts website can almost triple the time required to reach the Largest Contentful Paint (LCP) metric, which became a crucial SEO ranking factor in 2021.
LCP is a user experience metric that measures the time it takes for the most significant element on a web page to be fully rendered. The slower the LCP, the worse the user experience, which can lead to lower rankings in search engine result pages.
IKT discovered that by embedding the content of generated Google Font stylesheets directly into the HTML document and loading the font stored locally on their server, they were able to slash the time of Largest Contentful Paint by 3, achieving a time of 1.3 seconds. This approach is considered the best way to implement google fonts on a website.
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