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Monday, January 30, 2023

The Brains SEO Explore: What is Keyword Mapping and Why is it ... - Digital Journal

Last updated Tuesday, January 17, 2023 14:05 ET , Source: NewsService

London, UK – January 17, 2023 – Business leaders are continually looking for ways and means to get an edge over their competitors – especially in today’s climate, where customers and clients are increasingly cautious about money and who they trust. More than ever, visibility is key; as is traffic. You want to increase the number of people to your website, but you want to make sure it’s the right kind of traffic. In order to do that, you need to be purposeful and methodical when it comes to keyword selection and mapping.

Any experienced digital marketer will tell you that keyword mapping will boost overall visibility, prevent keyword overlap, avoid keyword gaps and eliminate cannibalisation, but knowing how to go about keyword mapping isn’t always simple or straightforward. In order to help, the SEO team at The Brains have created a step-by-step guide on how to conduct keyword mapping, as well as information on how crucial it is to the success of your digital marketing campaign.

On the topic of keyword mapping, James Speyer, SEO Lead at The Brains, says:

“Keyword mapping is an ongoing process and is something that should be looked at least once a year to make sure your content is up to date and new (all the things Google loves). Sure, it’s time consuming, but you can easily see how the far-reaching approach covers all bases and can help you move up the ranks on SERPs.”

A link to the guide can be found below:

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