How Brands Can Utilize The Latest 3-D Search Technology - Forbes

Matt Maher is Founder of M7 Innovations where he guides brands through the evolving media and technological landscapes of AR, VR and Voice.

Over the last five years, we’ve seen great strides in what online shopping looks like as well as rapid growth in consumers' willingness to participate in it. A lot of the evolution can be attributed to advancements in social commerce as well as sites like Amazon with their emphasis on fast delivery and one-stop shopping.

At the same time, new technologies have taken hold, specifically Augmented Reality (AR), which allows consumers to try on and try out the products before they buy. Snapchat reports that 100 million users are using AR to shop, with brands tapping into this trend seeing higher conversion rates.

Advancements With 3-D Modeling Plus Organic Search

Now, Google seems poised to change the game for brands that have yet to embrace AR experiences for online and social shopping. The company recently announced it will be launching higher-quality image support, 3-D images and the ability to swipe up images from accelerated mobile pages (AMP). Websites will be able to opt-in images to this program. According to one source, when brands provide these types of high-quality images, it results in higher retention and more engagement.

Google clarified that they understand 3-D assets can be expensive and time-consuming, often requiring hundreds of product photos and costly technology. So to make this process more efficient and...

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