Friday, January 27, 2023

SEO start-up eyes growth after raising six-figure sum | Midlands ... - Insider Media

Last updated Wednesday, January 18, 2023 07:05 ET , Source: NewsService

A Leicestershire-based SEO start-up is looking to develop its platform and expand its team after raising almost 700,000.

Hike SEO has secured 675,000 in an investment round led by DSW Ventures with co-investment from incumbent investor Jenson Funding Partners.

Hike's DIY SEO platform is designed to help small businesses improve their visibility on Google in a cost-efficient way.

The company was founded by chief executive Andrew Allen and chief technology officer Kieran Headley, who worked together as SEO specialists before starting the business in February 2017. Since then, Hike has grown to have more than 1,000 customers.

Funds will be used to further invest in developing the platform and to make key commercial and operational hires.

Allen said: "We're thrilled to have the support of DSW Ventures and Jenson Funding Partners in our mission to empower small businesses with the tools and knowledge they need to succeed online.

"With this investment, we'll be able to develop the product and grow our team to ensure that even more small businesses can benefit from the Hike platform.

"This funding round marks an exciting new chapter for us at Hike and is a big step forward in achieving our goals for the business."

Hike has also strengthened its board with the recruitment of two experienced operators. Jim Hodgkins, who is the former managing director of ContentCal, which was sold to Adobe at the end of 2022, has joined the company as chair.

The founders have also secured Deborah...

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