Monday, January 30, 2023

This day in search marketing history: January 18 - Search Engine Land

Last updated Wednesday, January 18, 2023 01:05 ET , Source: NewsService

Google's SOPA/PIPA prorest, plus: URL changes, Google core algorithm updates, AdWords mobile targeting, stop words and more.

Google blackens its logo, configures Googlebot to crawl at a much lower rate

In 2012, when you visited Google, you saw this:

That’s how Google voiced its opposition to two bills being discussed in Congress – the Protect IP Act (PIPA) and the Stop Online Piracy Act (SOPA). At the time, many feared the proposed legislation would censor the web and hurt U.S. businesses.

What about the SEO impact? Google had previously shared some SEO blackout advice.

Also on this day in 2012, Google’s Pierre Far revealed that GoogleBot would “crawl at a much lower rate for today only so that the Google results of websites participating in the blackout are less likely to be affected.”

Read all about it in:

Also on this day

2022: These changes, if done properly, can take several months for Google to fully process.

2022: Shopify merchants could use the app to optimize their products and posts to show in organic, non-shopping results.

2022: I joined the team as Senior Editor. Now I’m Managing Editor of Search Engine Land & SMX.

2019: Amazon and Microsoft’s interests were aligned in that each wanted access to the other’s audience for distribution.

2019: Amazon’s advertising offerings were getting more sophisticated, presenting marketers with new opportunities and complexities.

2018: A bug prevented the video uploads from showing up on the local listings in Google Maps...

Read Full Story: https://news.google.com/__i/rss/rd/articles/CBMiR2h0dHBzOi8vc2VhcmNoZW5naW5lbGFuZC5jb20vc2VhcmNoLW1hcmtldGluZy1oaXN0b3J5LWphbnVhcnktMTgtMzkxODQ40gEA?oc=5

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