Dive Brief:
- Apple launched Apple Business Connect, a new feature that allows businesses to customize the way their information appears across apps including Apple Maps, Messages, Wallet and Siri, according to a company announcement.
- To enhance the feature, Apple has forged partnerships with several listing management agencies including Reputation, Rio SEO, Uberall and Yext to integrate the tool with their applications.
- Business Connect launched last week and is available globally. The move sees Apple continuing to step up its advertising capabilities in a bid to marketers while also battling to stay relevant against Google.
Dive Insight:
Apple is upping its efforts to deliver stronger advertising capabilities to marketers, with its latest addition offering more control over how basic information like store hours, deals and location details is presented to consumers across its iOS platform, most notably within Maps.
To use the tool, business owners must register through the Business Connect website using either an existing Apple ID or by creating a new one. Once registered and verified by Apple, owners can personalize their Apple Maps place card with photos, logos and basic information for free. Businesses can also use the new tools to connect with booking, ordering, and delivery services, enabling customers to transact directly from Apple Maps. A new feature, called Showcases, lets businesses provide consumers with offers and incentives, such as seasonal menu items and...
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