Monday, January 30, 2023

How to create an enterprise SEO monthly report - Search Engine Land

Last updated Thursday, January 19, 2023 10:05 ET , Source: NewsService

Of all the ridiculous and sublime ways to spend $10,000 a month of your enterprise SEO budget, your least greatest ROI has come from link exchange emails like this below, where a C-note can get you a backlink on a website with a domain authority of 80+ – potentially evening out that PBN you created for another $10k.

If you missed that hint of sarcasm above, let’s be clear, you should not be spending your enterprise SEO budget on link exchanges or PBNs.

Instead, you should be looking to spend your enterprise SEO budget on SEO tactics that bring value to the company and align with the overall business objectives of your leadership team.

And when it comes to reporting to your C-suite, they want to connect the dots between your SEO budget and the bottom line.

We’ve all been there. You agonize over creating the Looker Studio dashboard and including the right metrics. You email your boss an impressive, in-depth SEO report and hope for the best.

But you are struggling to articulate clearly how your enterprise SEO strategy impacts ROI.

Well, it’s time to put your money where your mouth is. Don’t let feelings guide your decisions. Instead, you need hard, cold data to build your enterprise SEO report that will win over your leadership team.

My enterprise SEO monthly report template to answer all your boss’s questions

Based on inspiration from Tom Critchlow’s The SEO MBA and Adam Gent’s SEO Roadmap, I created this enterprise SEO monthly report template.

This report includes...

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