Friday, January 27, 2023

Technical SEO report reveals what matters in 2023 - Search Engine Land

Last updated Thursday, January 19, 2023 13:05 ET , Source: NewsService

The State of Technical SEO Report 2023 is out from Aira and Women in Tech SEO. So what matters in 2023? Here’s a quick summary of some of the more interesting results.

Resources matter. The biggest risk the report highlighted was an organizational lack of resources. A lack of resources means changes don’t get made or are very slow to get made – which means less than stellar SEO results. So if you work at a company where resources are lacking, prioritization of tasks will continue to be critically important.

Tools and technology that matter. Google Search Console was the most popular tool for technical SEOs overall – 92% reported using it. It was also the top tool used (78%) for measuring organic search rankings.

Screaming Frog SEO Spider was popular choice for crawling and log file analysis. Meanwhile, Semrush was the top choice for assessing the search visibility of a website.

For non ecommerce platforms, technical SEOs most preferred working on WordPress. Wix was considered the most problematic to work on.

Time matters. Sadly, waiting months for technical SEO changes to happen is fairly common – 88% of respondents waited anywhere from a month to 24+ months for technical SEO changes to be made.

Perhaps a bit surprising: 22% reported waiting only a month for technical SEO changes to be implemented. Meanwhile, 20% reported waiting 12 months (which was down slightly from the prior year). And 11% of respondents reported waiting 24 months or longer.

Skills that matter. What...

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