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Friday, January 27, 2023

Using Google Cache for SEO - Practical Ecommerce

Last updated Thursday, January 19, 2023 09:05 ET , Source: NewsService

Google cache is an archive of billions of web pages as they appeared when indexed. Google uses these pages as backups if the current live versions are down.

There are a couple of stubborn myths surrounding Google cache:

  • Myth 1: If a page is not cached, it is not indexed.
  • Myth 2: Sites that block caching may be penalized by Google.

In fact, Google cache is a handy tool for optimizing organic rankings. I check it for nearly all page audits.

Accessing Google Cache

Access Google cache in two ways:

  • Type cache:full-page-URL in Google’s search box — e.g., cache:https://www.practicalecommerce.com.
  • Click the three vertical dots next to a search snippet and then click “Cached” under “More options.”

Pages that are not cached won’t appear in either option. Uncached pages do not indicate a ranking or indexing problem. To confirm, check a page’s status in Search Console’s “URL inspection” tool.

Google cache includes the date when the page was last saved. This is also the date of the last crawl, according to Google.

Google will typically cache mobile pages, given its mobile-first index. Thus reviewing Google cache can inform whether a mobile site is well-optimized with key elements. This review is critical in my experience, as mobile versions are often streamlined desktop pages with missing components essential for rankings.

Reviewing the cache’s “Text-only version” shows a page without CSS or JavaScript. This is the version I check when analyzing any page.

Google Cache and SEO

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