Most service providers in the Connectedness industry focus on improving their portal performance and driving organic traffic to achieve a high number of visitors and business prospects. Service providers’ portals are used daily for various purposes, but many of these need to be more user-friendly when considering the first byte. According to Gartner, “67.6% of organic online traffic clicks come from the top five results on the first search engine results page (SERP)”. Hence service providers with poor portal performance, including slow loading times and user incompatibilities, fail to appear on the first page of search engine results and tend to lose almost half of the visitors even before they arrive on the site. Based on the engagements with various service providers, the common challenges that hinder the portal’s performance are listed below.
- Increased load times, poor responsiveness, and low accessibility of the web pages
- Asset liabilities, caching issues, and underperforming landing pages
- Lack of interactive web pages
To overcome these challenges, service providers must adopt a unique strategy that helps accelerate overall portal performance. This article elaborates on the key focus areas for the service providers to reimagine portals and improve organic traffic by 3x.
The four key focus areas to reimagine portals and customer experience
1. Optimal asset management
Text and images are the core of any portal, and service providers should focus on optimizing them to...
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