SOCi Inc., the marketing platform for multi-location brands, has released a first-of-its-kind enhancement to the platform’s Listings solution, SOCi GeoRank. SOCi GeoRank boosts the power of brands’ local listings and search performance by giving multi-location marketers the ability to see a precise, geographical view of Google keyword rankings from specific points on the map as well as the ability to see ranking averages at the national or group level.
With one out of every two consumer searches now having local intent, how often a brand appears in Google’s top three local search results is more important than ever, especially considering that 78% of local searches result in an offline conversion. SOCi GeoRank gives brands a complete picture of their local search performance through an easily consumable, visual map display of how a brand’s locations are ranking against top local competitors at the hyper-local or block level in specific geographical areas, uncovering blind spots in SEO strategies by closely monitoring local keyword search performance.
“Multi-location brands need to be able to monitor how well their locations rank in local search results to create a successful localized SEO strategy. Securing a top ranking for your business locations not only requires good SEO know-how and persistence, but a sophisticated toolset as well,” said Alo Sarv, Chief Technology Officer and Co-Founder, SOCi. “SOCi GeoRank provides multi-location businesses a scalable way to not...
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