Google deduplicates featured snippets, plus: Facebook and Twitter signals, blacklisting domains, Wikipedia nofollows links and more.
Google deduplicates featured snippets
In 2020, Google rolled out a global change to featured snippets that resulted in any URL only appearing once on the first page of search results, instead of twice.
Google said there would be no change to its overall set of web search results. There would still be 10 unique listings, as before. It’s just that Google would be deduplicating and no longer show any of those listings twice.
Google Search Liaison Danny Sullivan announced the news via Twitter:
If a web page listing is elevated into the featured snippet position, we no longer repeat the listing in the search results. This declutters the results & helps users locate relevant information more easily. Featured snippets count as one of the ten web page listings we show.
@dannysullivan
In November, Google was testing removing a site’s normal snippet when a featured snippet was displayed. Google even tested this back in 2017.
Read about it in Listings that earn featured snippets will not repeat on the first page of Google search.
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