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Monday, January 30, 2023

This day in search marketing history: January 22 - Search Engine Land

Last updated Sunday, January 22, 2023 01:05 ET , Source: NewsService

Google deduplicates featured snippets, plus: Facebook and Twitter signals, blacklisting domains, Wikipedia nofollows links and more.

Google deduplicates featured snippets

In 2020, Google rolled out a global change to featured snippets that resulted in any URL only appearing once on the first page of search results, instead of twice.

Google said there would be no change to its overall set of web search results. There would still be 10 unique listings, as before. It’s just that Google would be deduplicating and no longer show any of those listings twice.

Google Search Liaison Danny Sullivan announced the news via Twitter:

If a web page listing is elevated into the featured snippet position, we no longer repeat the listing in the search results. This declutters the results & helps users locate relevant information more easily. Featured snippets count as one of the ten web page listings we show.

@dannysullivan

In November, Google was testing removing a site’s normal snippet when a featured snippet was displayed. Google even tested this back in 2017.

Read about it in Listings that earn featured snippets will not repeat on the first page of Google search.

Also on this day

2021: The updated interface aimed to make the search interface easier to read for searchers while providing a cleaner and more modern experience.

2021: The new form asked the business owner, “Why are you reporting this review?” Then it offered multiple options.

2021: “The latest version of the Code...



Read Full Story: https://news.google.com/__i/rss/rd/articles/CBMiR2h0dHBzOi8vc2VhcmNoZW5naW5lbGFuZC5jb20vc2VhcmNoLW1hcmtldGluZy1oaXN0b3J5LWphbnVhcnktMjItMzkxOTkw0gEA?oc=5

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