If you are an in-house legal digital marketer or search engine optimization (SEO) manager for a law firm, you know how much work it can be managing SEO strategy for just one client. Well, at 9Sail, we manage SEO for several dozen law firm clients and have gone through the trial and error process of evaluating (and using) a number of tools that help make our workload more manageable and scalable. So we’ve put together this handy list of the seven best tools for the in-house law firm SEO professional, drawn from our own experiences working with them.
Google Analytics and Search Console
Google Analytics and Google Search Console (formerly Webmaster Tools) are two free online tools provided by Google to track performance metrics for websites and other digital properties. These should be added and claimed as soon as possible in order to get an accurate understanding of your website.
Google Analytics
Beyond some of the standard SEO performance indicators like organic traffic, keyword position in search engine results pages (SERPs), impressions, and click-through rate (CTR), Google Analytics allows you to drill down to some very revealing data about how users interact with the pages on your website.
You can get data on:
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Number of users
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Bounce rate
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Sessions per user
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Average session duration
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Percentage of new users vs. returning
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Pages viewed per session
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Marketing campaign goal completions
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Page views
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And much more...
Google Search Console
On the surface, Google...
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