People are always looking for answers and they want to be able to find them with ease. While you and your law firm could give the most thought-provoking, informative, on-the-nose answers to any questions potential clients may have through content, without technical SEO in place on your law firm’s website, algorithms won’t see your content as recommendable.
With the invention of smartphones, the moments in which we aren’t connected are becoming fewer and further between. The majority of us have access to all of the information in the world at our fingertips. People want answers to their questions, and they want them fast. But how do you ensure you're the one answering the questions from your prospective clients rather than your competitors?
Answer: By leaning on a law firm SEO strategy that helps you get in front of your prospective clients with the right answers, right when they need it.
To Hear You, They Have To See You
It is one thing to have well-written content. It's another thing to have well-written content that is search engine optimized and landing your law firm's website at the top of organic search results.
Any good law firm SEO strategy is going to have a strong backbone. You can have the most beautiful, informative website available to your prospective clients, but without the ground on which your content needs to stand (technical SEO), your content will fall to the wayside.
So, what is technical SEO and why is it a necessary part of your legal SEO strategy?
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