Google's page layout algorithm, plus: Matt Cutts resigns from Google, Top Stories deduplication, mobile usability warnings and more.
Google’s page layout algorithm launches
In 2012, Google announced it would penalize sites with pages that were top-heavy with ads.
The page layout algorithm update took direct aim at any site with pages where content was buried under tons of ads.
According to Google:
If you click on a website and the part of the website you see first either doesn’t have a lot of visible content above-the-fold or dedicates a large fraction of the site’s initial screen real estate to ads, that’s not a very good user experience. Such sites may not rank as highly going forward.Google’s Matt Cutts, Page layout algorithm improvement
On the same day, a message from Google’s AdSense team went out, encouraging some publishers to add more ads to their sites.
Isn’t it ironic.
Also on this day
2022: Google said it deduplicates a link from its main web results if that same link appears in the first Top Stories slot, so long as the Top Stories section appears before the main web results.
2022: Google removed all references to using time ranges in the recipe schema markup help documents.
2022: The legislation would have been a game-changer for every digital marketer who advertises on Google, Facebook and other advertising platforms.
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