Expedia buys Travelocity
In 2015, Expedia bought rival Travelocity for $280 million amid sluggish travel industry growth and pressure from insurgent travel providers.
Expedia had actually been powering Travelocity.com since 2013. So the acquisition seemed quite logical from both perspectives.
At the time, Expedia also owned several online travel brands: Hotels.com, Hotwire, eLong and Trivago.
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