As AI technology improves, more and more people are noticing the potential for it to change the way we communicate and interact with the world. This is especially true for digital marketers. If you haven't been paying attention to the latest developments in AI, now is the time to sit up and take note. The article below will highlight numerous key processes that ChatGPT can help you with in terms of digital marketing, like Google Ads. We’ve already explained what ChatGPT is in previous articles, so we’ll just jump straight into the complexities of the topic at hand.
ChatGPT and its digital marketing use cases
In this section, we will discuss the ways in which ChatGPT can be utilized to enhance your Google Ads PPC campaigns. Specifically, we will explore six practical applications of AI for PPC marketers to improve their campaign planning and development process.
Suggesting keywords
You can use ChatGPT to quickly generate a list of keywords for the planning phase of your PPC campaign. While it may not have the same level of specificity as Google Keyword Planner in terms of geographic data or competition levels, it can still provide a useful starting point for keyword research. Additionally, you can also use this tool to generate synonyms and new keyword ideas when you're struggling to come up with them. Below, we’ll be using the example of a new seamstress business.
Identifying your customers’ general persona
When developing a PPC campaign, it is crucial to have a clear...
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