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Tuesday, January 31, 2023

A Financial Advisor's Secret Weapon: Their Digital Marketing Strategy - Entrepreneur

Last updated Tuesday, January 24, 2023 15:05 ET , Source: NewsService

Opinions expressed by Entrepreneur contributors are their own.

You've done a lot to build your brand as a financial advisor. Your business is prominently displayed on bus benches, billboards and even at local little league sports games — but now, you could be missing the bigger opportunity.

The internet isn't just where people will find out the name of the actor that's on the tips of their tongues or check the weather; the internet has become the one-stop shop for everything.

With unlimited information at our fingertips, the world has gone digital and isn't turning back. If you're not taking advantage of digital marketing options, chances are your marketing strategy could use an overhaul. The internet is a treasure trove of new clients just waiting to be discovered, and here's why you should be taking advantage of it.

Brand compliance and digital marketing can co-exist

Just about every business industry has taken to the internet to attract new customers. However, the financial services industry, specifically financial advisors, has been slow to hop on the bandwagon. The reason is simple. As a financial advisor, you have a fiduciary responsibility to your customers that's heavily regulated. Both brand and regulatory compliance are important, and you're not willing to risk compliance issues to put your brand online.

Well, what if you didn't have to?

When you partner with a strong marketing vendor that can provide the digital marketing strategy and automation needed to reach...



Read Full Story: https://news.google.com/__i/rss/rd/articles/CBMiZ2h0dHBzOi8vd3d3LmVudHJlcHJlbmV1ci5jb20vZ3Jvd2luZy1hLWJ1c2luZXNzL2EtZmluYW5jaWFsLWFkdmlzb3JzLXNlY3JldC13ZWFwb24tdGhlaXItZGlnaXRhbC80NDI3MjfSAQA?oc=5

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