Daily Search Forum Recap: January 24, 2023 - Search Engine Roundtable

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google is encouraging advertisers to now use agencies and third-party resellers. Google is sunsetting Google Optimize on September 30th. Google recommends you include your canonical URL in your sitemap file. Google updated the Google Discover follow help documentation to says title and link element content is the most important. Google updated the image SEO best practices to explain that Google will parse images elements even when enclosed in other elements.

Search Engine Roundtable Stories:

• Google: Include Your Canonical URLs In Your Sitemap File
  Google's Gary Illyes said on LinkedIn this morning that you should "include the URLs that you would want to see as canonical in your sitemaps." This is not necessarily new advice, Google has said this numerous times, but Gary had a reason to repeat this advice for some reason.
• Google Parses img Elements Even When Enclosed Within Other Elements
  Google has also updated the image SEO best practices document to clarify that Google will parses img elements even when they're enclosed in other elements such as picture elements when indexing images.
• Google To Sunset Google Optimize On September 30, 2023
  Google will be sunsetting, killing off, the Google Optimize product on September 30, 2023. "Google Optimize and Optimize 360 will no longer be available after September 30, 2023. Your...

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