Tuesday, January 31, 2023

Google Merchant Listing Experiences: Tips For Optimizing Product Pages - Search Engine Journal

Last updated Tuesday, January 24, 2023 21:05 ET , Source: NewsService

Google's Developer Advocate Alan Kent shares ways to optimize product pages to ensure eligibility for merchant listing experiences in search results.

  • To be eligible for merchant listing experiences in Google Search, businesses must provide the search engine with rich product data.
  • Ecommerce websites can provide the info Google needs through structured data on webpages, a Merchant Center feed, and product identifiers such as GTIN.
  • Use the merchant listing report in Search Console to ensure Google can understand the information and generate rich results.

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Google Search supports a variety of shopping experiences, known as merchant listing experiences, in its search results. These include product snippets, popular products, shopping knowledge panels, and image search.

To be eligible for these experiences, Google requires rich product data.

In the latest installment of Google’s Ecommerce Essentials series on YouTube, Developer Advocate Alan Kent shares tips to optimize your product information to become eligible for those experiences.

Here’s a summary of the information shared in Google’s video.

Providing Product Data

The first step in making your product pages eligible for Google’s merchant listing experiences is to provide the required product data.

This can be done through structured data on webpages, through a...

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