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Friday, January 27, 2023

The Brains Marketing Experts Explore GA4, Depreciating Cookies ... - Digital Journal

Last updated Tuesday, January 24, 2023 12:05 ET , Source: NewsService

London, UK - January 24, 2023 - Google's new changes have left marketers wondering what the future of SEO will look like and how exactly marketing strategies will be affected. With significant changes, there is no doubt that the digital marketing space is being transformed, but how can the industry keep up with this change?

Some of the new updates in 2023 will see changes within Google Analytics 4 and third-party cookies and data collection, essentially meaning that how marketers collect data is being changed, thus meaning a strategy revamp could be required.

The significance of these changes is due to the lack of data marketers will face; not having access to data will make it more difficult to create relevant ads catered to specific target audiences. Therefore, businesses must begin implementing solutions to ensure they are not affected by these changes.

Knowing what to include in your marketing strategies after the holidays can be overwhelming and leave you wondering where to start. For this reason, digital marketing experts at The Brains have put a resource together explaining the best practices for a digital marketing report.

You can read the full post here.

James Speyer, Head of SEO at The Brains, says:

"In order to maximise the success of your digital marketing strategies in the new year, it's crucial that businesses understand Google's changes, and how this can truly affect marketers, or business strategies.

For example, the removal of third-party cookies will...



Read Full Story: https://news.google.com/__i/rss/rd/articles/CBMiemh0dHBzOi8vd3d3LmRpZ2l0YWxqb3VybmFsLmNvbS9wci9uZXdzL3RoZS1icmFpbnMtbWFya2V0aW5nLWV4cGVydHMtZXhwbG9yZS1nYTQtZGVwcmVjaWF0aW5nLWNvb2tpZXMtYW5kLXRoZS1mdXR1cmUtb2Ytc2Vv0gEA?oc=5

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