×
Thursday, February 2, 2023

8 States vs. Google: A Closer Look At The DOJ's Antitrust Lawsuit - Search Engine Journal

Last updated Wednesday, January 25, 2023 09:05 ET , Source: NewsService

Google denies accusations from the U.S. Department of Justice that it unfairly favors its own advertising products.

  • The U.S. Department of Justice (DOJ) officially filed an antitrust lawsuit against Google on January 24.
  • The DOJ alleges Google has a monopoly on the current digital advertising ecosystem.
  • If Google is found guilty in this lawsuit it could have an impact on the broader advertising sector.

Following the curtails of a 12,000-employee layoff on January 20th, the U.S. Department of Justice officially filed an antitrust lawsuit against Google this week.

With rumors swirling about a possible lawsuit for quite a while, this move from the DOJ is not unexpected.

The lawsuit has allegations concerning the tech company’s monopoly on the current digital advertising ecosystem.

8 States Join New Lawsuit

Eight states so far have joined forces with the DOJ on the lawsuit. They include:

  • Virginia
  • California
  • Colorado
  • Connecticut
  • New Jersey
  • New York
  • Rhode Island
  • Tennessee

Remember that this lawsuit is separate from the first lawsuit from the DOJ back in 2020 against Google.

In the 153-page document, the DOJ argues that Google has created an advertising environment that favors its Alphabet-owned products unfairly.

Going into further detail, the DOJ states:

Google, a single company with pervasive conflicts of interest, now controls:(1) the technology used by nearly every major website publisher to offer advertising space for sale; (2) the leading tools used by advertisers to...



Read Full Story: https://news.google.com/__i/rss/rd/articles/CBMiaGh0dHBzOi8vd3d3LnNlYXJjaGVuZ2luZWpvdXJuYWwuY29tL3N0YXRlcy12cy1nb29nbGUtYS1jbG9zZXItbG9vay1hdC10aGUtZG9qcy1hbnRpdHJ1c3QtbGF3c3VpdC80NzcyMTIv0gEA?oc=5

Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.