Google denies accusations from the U.S. Department of Justice that it unfairly favors its own advertising products.
- The U.S. Department of Justice (DOJ) officially filed an antitrust lawsuit against Google on January 24.
- The DOJ alleges Google has a monopoly on the current digital advertising ecosystem.
- If Google is found guilty in this lawsuit it could have an impact on the broader advertising sector.
Following the curtails of a 12,000-employee layoff on January 20th, the U.S. Department of Justice officially filed an antitrust lawsuit against Google this week.
With rumors swirling about a possible lawsuit for quite a while, this move from the DOJ is not unexpected.
The lawsuit has allegations concerning the tech company’s monopoly on the current digital advertising ecosystem.
8 States Join New Lawsuit
Eight states so far have joined forces with the DOJ on the lawsuit. They include:
- Virginia
- California
- Colorado
- Connecticut
- New Jersey
- New York
- Rhode Island
- Tennessee
Remember that this lawsuit is separate from the first lawsuit from the DOJ back in 2020 against Google.
In the 153-page document, the DOJ argues that Google has created an advertising environment that favors its Alphabet-owned products unfairly.
Going into further detail, the DOJ states:
Google, a single company with pervasive conflicts of interest, now controls:(1) the technology used by nearly every major website publisher to offer advertising space for sale; (2) the leading tools used by advertisers to...
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