How to execute SEO when publishing videos - Media Update

Several companies are now using videos on their website and marketing platforms, says Gladys Labsan, senior SEO content writer at Clipchamp. Labsan adds that this means that companies have realised just how incredibly engaging and popular videos are.

Video content can be compelling in so many ways. Not only can it be easier for your audience to watch and absorb, but it can also help you rank on search engines and video platforms.

Getting on the first page of Google's search results is no easy task. With all the new updates on the search engine's algorithm, it's become even more difficult. The same goes for videos you upload on your YouTube channel. Optimising your videos for SEO can be your best chance of ranking.

Here are some best practices individuals can use to help boost video SEO:

Align the video with the page it’s on

If you want your video to rank, you must optimise the page where it's found. After all, the whole page is ranked, not the video alone.

So, if all the on-page elements are done right and aligned with one another, the video may show up on the results page as a Featured Snippet. Make sure to use the target keyword in the title of the page and the video.

If the video is the main focus, say so on the title and meta description.

Include relevant copy

Videos are engaging, but it would help if you surround them with relevant text to boost their SEO.

Add a keyword-focused header, a video description and a full transcript of the video. Not only will this help...

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