| Remuneration: | negotiable |
| Location: | Roodepoort |
| Remote work: | Not Applicable |
| Education level: | Degree |
| Job level: | Mid/Senior |
| Own transport required: | Yes |
| Type: | Permanent |
| Company: | The Citizen |
Purpose of the role
- Maintaining the health of publisher ad server (Google Ad manager) and existing programmatic demand.
- Researching, recommending and implementing new features applicable to increasing yield and revenue.
- Overseeing programmatic deal set-up and troubleshooting.
- Monitoring and researching industry trends including but not limited to brand safety, viewability, creative formats, video, native and yield.
- Yield management.
- Creation, implementation and optimisation of ad unit blueprints.
- Working together with yield partners in order to ensure maximum revenue achieved through programmatic activities.
- Monitor and maximise inventory yield by identifying risks and opportunities associated with the ad server, as well as implementing strategies to address these.
- Continuous audits of ad units, speed and ad unit placement.
- Deal monitoring and optimisation ensuring optimum campaign performance for advertisers.
Accountabilities:
First party data management
- Audience discovery and activation for monetisation through direct and programmatic selling.
- Continuous monitoring of data management platforms.
Search engine optimisation
- Development and implementation of SEO strategies.
- Continuous technical and on-page SEO focused audits.
- Working with the editorial teams to train...
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