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Friday, January 27, 2023

Publisher Programmatic Specialist - South Africa - Roodepoort - Bizcommunity.com

Last updated Wednesday, January 25, 2023 04:05 ET , Source: NewsService

Remuneration: negotiable
Location: Roodepoort
Remote work: Not Applicable
Education level: Degree
Job level: Mid/Senior
Own transport required: Yes
Type: Permanent
Company: The Citizen

Purpose of the role

  • Maintaining the health of publisher ad server (Google Ad manager) and existing programmatic demand.
  • Researching, recommending and implementing new features applicable to increasing yield and revenue.
  • Overseeing programmatic deal set-up and troubleshooting.
  • Monitoring and researching industry trends including but not limited to brand safety, viewability, creative formats, video, native and yield.
  • Yield management.
  • Creation, implementation and optimisation of ad unit blueprints.
  • Working together with yield partners in order to ensure maximum revenue achieved through programmatic activities.
  • Monitor and maximise inventory yield by identifying risks and opportunities associated with the ad server, as well as implementing strategies to address these.
  • Continuous audits of ad units, speed and ad unit placement.
  • Deal monitoring and optimisation ensuring optimum campaign performance for advertisers.

Accountabilities:

First party data management

  • Audience discovery and activation for monetisation through direct and programmatic selling.
  • Continuous monitoring of data management platforms.

Search engine optimisation

  • Development and implementation of SEO strategies.
  • Continuous technical and on-page SEO focused audits.
  • Working with the editorial teams to train...


Read Full Story: https://news.google.com/__i/rss/rd/articles/CBMiYWh0dHBzOi8vd3d3LmJpemNvbW11bml0eS5jb20vam9iL3Jvb2RlcG9vcnQvYWR2ZXJ0aXNpbmcvcHVibGlzaGVyLXByb2dyYW1tYXRpYy1zcGVjaWFsaXN0LTg3MzI4N2HSAQA?oc=5

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