Artificial intelligence is not new to search engine optimization. But the emergence of free or inexpensive AI tools such as ChatGPT, Jasper, and Rank IQ capable of producing optimized content at scale has prompted much angst.
Google hasn’t published a definitive policy on indexing and ranking entirely AI-generated info. In its explanation of “helpful content,” Google merely advises against “extensive automation.” Google’s John Mueller is more direct, stating Google doesn’t want AI-generated material.
Nonetheless, many other ways exist to use AI tools and ChatGPT beyond generating content. For example, the tool can analyze content and offer SEO recommendations!
Using screenshots from the soon-to-be-premium ChatGPT, what follows are five “safe” ways to use AI-powered automation in SEO.
Generate Schema Code
Schema.org markup helps Google understand a web page. It also facilitates rich snippets in organic search results. There’s no shortage of Schema generators, but ChatGPT is among the best as it requires little instruction, saving time. Simply copy-paste your content into the tool and ask for a specific Schema code.
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Alternatively, copy-paste your content and let ChatGPT suggest Schema types. The tool can also generate HTML, CSS, and other types of code.
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Improve Content
Grammar and spelling errors hurt usability and reflect poorly on a brand. Robust checkers such as Grammarly are a staple of writers and editors. But AI tools...
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