CEO and cofounder of Mashvisor, a real estate data analytics company that helps even beginners make profitable investments in minutes.
Despite everything that has happened in the marketing and technology world since the mid-1990s, in 2023, content remains king. Content marketing offers unique benefits that no other form of online or offline marketing can provide in quite the same way, ranging from endless diversification (written content, images, videos, etc.) to scalability and cost efficiency.
However, as the majority of real estate businesses realize the importance of content marketing, this creates strong competition among them. To succeed in this highly competitive environment, digital marketers have to truly up their game and optimize the marketing strategy of their real estate business.
In this article, I propose four tips that will help you boost your real estate content marketing strategy to enhance results while keeping costs at bay.
1. Take a comprehensive approach to SEO.
When we talk about content marketing, one of the first things that we need to touch upon is search engine optimization, or SEO. In other words, all digital content that we post on our real estate website, other industry websites, social media or YouTube has to be created and published in such a way that makes it easy for search engines like Google to find it, identify its purpose, mark it as valuable and display it to online users.
SEO has been becoming increasingly complicated and evolved in...
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