The arrival of AI creation tools has greatly expanded the opportunities for content creators, but concerns remain about the use of such, and whether the work spat out by these apps and tools can actually, legally be used in your process.
The answer, right now, is yes – but we are also seeing some cautionary tales and elements, which could influence your thinking around your adoption of AI creation tools in your process.
In my view, AI creation tools should be used as supplementary elements, as tools that can help in your creation process, but should not be relied upon as sole facilitators of your content. But that is possible, and we’re undoubtedly going to see an influx of AI-generated content across the web, as spammy SEO peddlers look to make a quick buck on the back of automated options.
And really, the outputs of tools like ChatGPT will likely be better than what these scam sellers would have produced via outsourcing to human content farms anyway – but that’s still not what you want for your site, and if anything, it could help to make your better quality content stand out, by providing more human, more accurate answers to people’s queries.
The trick then is to utilize these newer tools in a more comprehensive content process, as opposed to relying on them as a quick-hitter strategy – and to do that, you need to understand the key best practices and notes, based on evolving adoption and activity.
In order to keep you abreast of the latest, here’s a quick round-up of...
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