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Friday, January 27, 2023

This day in search marketing history: January 26 - Search Engine Land

Last updated Thursday, January 26, 2023 01:05 ET , Source: NewsService

LinkedIn Ads launches

In 2011, LinkedIn Ads officially launched.

Advertisers could now target by exact job title, company name or LinkedIn Group.

LinkedIn’s self-service PPC ad offering launched in beta in July 2008 under the name LinkedIn DirectAds. Originally, advertisers could only target by geography, job function, industry, company size, seniority, age and gender.

Although marketers liked LinkedIn Ads’ extensive ad targeting, they were critical of how expensive it was on a per-click basis.

Also on this day

2022: Advertisers had until Feb. 28, 2022, to migrate their code from the previous media-based video ads.

2022: Search marketers applauded Google’s proposed user privacy measures, but also highlighted its shortcomings – particularly the number of topics in the initial design.

2021: Filter Link Extensions gave advertisers more visibility and the opportunity to tell customers more about their business offerings.

Insights from our 2017 holiday retail survey

2018: Holiday budgets rose across most platforms, plus what retail marketers did differently.

2018: Google described it as a “lightweight app for telling a story by capturing photos, video clips and text right from your phone, published straight to the web.”

2018: Texting was the most common use case for voice. Men used voice search more than women.

2018: Google Home accounted for about 40% of the units sold in the US during the holiday period.

2018: The latest images showing what people eat at the search engine...



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