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The digital market is volatile and ever-changing.
Everyone is competing for popular keywords, and artificial intelligence is changing content creation.
It can be a bit daunting, especially if you’re new to content writing.
So, how can you cut through the noise and write more effective content in 2023?
We’ve asked 17 industry professionals to share the wisdom they’ve learned over the years, their advice to those trying to find their way into content marketing, and their favorite tools for writing and optimization.
Julia McCoy, VP of Marketing at Content at Scale, would have told her younger self to realize the opportunity.
“It was hard to see it back then since I was at ground zero,” recalls McCoy.
“But the industry of content marketing itself had ballooned by billions of dollars since when I started. This would have given me more hope and excitement that what I did truly mattered to building not just income, but a legacy.”
Without further ado, here are their top tips:
1. Focus On Your Audience
Jamie Press, Digital Marketing Specialist At Eurisko
The best tip I can give a copywriter is to think “audience first.” This advice is straight from Brian Clark, founder of Copyblogger.
Sometimes, we go straight for the keyword...
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