The legal market is a highly competitive environment. Everyone in our beloved sector can witness it and the heat is constantly dialling up. A recent LexisNexis business development survey indicated that competition for new clients is the greatest concern that solicitors have. One of the most, if not the fiercest, competitive battlefields is Google, writes Glenn Reid.
The search engine platform shows results for over 90 per cent of all internet searches. Google has become so synonymous with how people use the internet that it even became a verb. Don’t believe me? Google it!
Law firms and legal marketers specifically perform Search Engine Optimisation (SEO) to appear higher in search engines. The higher a law firm ranks on Search Engine Results Pages (SERPs), the more clicks it’s likely to receive. If a firm has a website that converts well, then more clicks equate to more clients.
If SEO is something that your firm struggles with then I have some practical advice for you to get started.
Improve your performance score
Google allocates all websites with a performance score between zero and one-hundred. The higher this score, the more favourable it will treat your law firm in SERPs. You can find your firm’s score by using PageSpeed Insights, a free tool by Google.
The performance score takes several things into account, but it’s largely determined by the speed of your website. Both Google and clients respond better to faster websites.
PageSpeed Insights will advise you on how...
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