Replace (not provided) with ALL of your organic keywords inside of Adobe & Google Analytics. Analyze performance by 400+ dimensions and metrics.
During an economic recession, marketing budgets and ROAS typically comes under much more scrutiny.
You should read this article for reasons you should not cut your SEO spending during a recession.
The next question will be about ROI and what you can do to mitigate the oncoming issues.
During an economic downturn, the objectives of reducing churn are amplified. Your sales pipelines may see less activity, and the C-suite may focus more on MRR (monthly recurring revenue) and ARR (annual recurring revenue).
In this article, I will look at subscription-model-based businesses and some methods and strategies that can pivot their SEO efforts toward maintaining performance and SEO ROI (return on investment).
Understanding Why Accounts Cancel
Customers cancel their subscriptions for myriad reasons, but during an economic downturn, reasons tend to gravitate toward costs and perceived value.
Other reasons include not receiving enough value from the subscription, difficulty canceling their subscription, or feeling that customer support is unresponsive or unhelpful.
You can identify these issues before customers provide feedback on an exit survey. Create opportunities for conversations and feedback loops with the sales and customer service teams. This lets customers address concerns before they cancel.
Targeting Disengagement...
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