Friday, March 24, 2023

Yandex 'leak' reveals 1922 search ranking factors - Search Engine Land

Last updated Friday, January 27, 2023 17:05 ET , Source: NewsService

A former employee allegedly leaked a Yandex source code repository, part of which contained more than 1,900 factors the search engines uses for ranking search results.

Why we care. This leak has revealed 1,922 ranking factors Yandex used in its search algorithm, at least as of July 2022. Perhaps Martin MacDonald put it best on Twitter today: “The Yandex hack is probably the most interesting thing to have happened in SEO in years.”

Yandex is not Google. If you plan to read the full list of Yandex ranking factors, remember that Yandex is not Google. If you see a ranking factor listed by Yandex, that doesn’t mean Google gives that signal that same amount of weight. In fact, Google may not use all of the 1,922 factors listed.

That said, a lof of these ranking factors may be quite similar. So reviewing this document may provide some useful insights to better help you understand how search engines, such as Google, work from a technological standpoint.

The bigger picture. The code appeared as a Torrent on a popular hacking forum, as reported by Bleeping Computer:

…the leaker posted a magnet link that they claim are ‘Yandex git sources’ consisting of 44.7 GB of files stolen from the company in July 2022. These code repositories allegedly contain all of the company’s source code besides anti-spam rules.

Yandex calls it a leak. Because the code appeared on a popular hacking forum, it was first thought that Yandex was hacked. Yandex has denied this, and provided the following...

Read Full Story: https://news.google.com/__i/rss/rd/articles/CBMiRmh0dHBzOi8vc2VhcmNoZW5naW5lbGFuZC5jb20veWFuZGV4LXNlYXJjaC1yYW5raW5nLWZhY3RvcnMtbGVhay0zOTIzMjPSAQA?oc=5

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