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Does a new year mean new content marketing best practices? Well, yes and no.
Looking into the new year, there are new things to consider for your content marketing strategy, but many things haven’t changed.
Content marketing is still one of the best ways to ensure your brand remains relevant and continues to drive your site’s organic traffic.
Creating content has taken on many different forms, but there are still a lot of best practices you need to make sure you are implementing if you want it to be found.
This article will review some best practices that content marketers should continue doing and some hot topics emerging in the world of content.
Here are the seven best practices for content marketing in 2023:
- Use the customer’s voice.
- Create content using the hub & spoke content marketing model.
- Optimize your content for result types.
- Always measure your content for ROI.
- AI-generated content is here, but don’t fall for the hype.
- Re-optimize and repurpose your outdated/underperforming content.
- Break down the silos between your internal departments to move faster.
1. Using The Customer’s Voice In Your Content
Using the customer’s voice in your content will always be a best practice in content marketing, and it’s also the most important one.
You need to make sure you are matching your content to what the customer...
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