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9 tips to get the full SEO benefits of long-tail keywords - Search Engine Land

Last updated Monday, January 30, 2023 10:05 ET , Source: NewsService

Creating content to satisfy long-tail search queries is an often-overlooked strategy. It’s easy to go after bigger wins, but focusing on the smaller gains can lead to powerful long-term results. Many times in SEO, slow and steady wins the race.

Search has been evolving and talking about keywords might seem old-fashioned. But long-tail queries have never been more important.

As search is second nature for many people these days and voice search gains popularity, searches are becoming more conversational. Creating content to satisfy this type of query can be really beneficial.

To get the best results from this strategy you need to approach it thoughtfully. In this article, I’ll cover some tips to get more SEO benefits from long-tail queries.

Long-tail keywords: What are they and why use them for SEO?

Long-tail keywords are specific words or phrases that tend to have a better conversion value. They are usually longer (three to five words) and have a lower search volume.

If long-tail keywords are not part of your strategy, you miss out on many opportunities. Nearly 95% of U.S. search queries get less than 10 searches per month, a large-scale study by Ahrefs revealed.

It’s also widely accepted that 15% of search queries on Google are new. This statistic has been confirmed by Google many times, most recently in 2022 as reported by Barry Schwartz on Search Engine Roundtable.

Long-tail queries can be easier to rank for and have the potential to eliminate ambiguity to drive...

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