New Google Ads Feature: Account-Level Negative Keywords - Search Engine Journal

Google Ads introduces account-level negative keywords worldwide, providing advertisers with greater brand safety and suitability.

• Account-level negative keywords in Google Ads offer greater brand safety and suitability by allowing advertisers to exclude traffic from all search and shopping campaigns.
• Advertisers can manage negative keywords more efficiently at the account level, saving time and reducing the chances of human error.
• This feature is an important step in giving brands more control over their advertising placements.

Google Ads Liaison Ginny Marvin has announced that account-level negative keywords are now available to Google Ads advertisers worldwide.

The feature, which was first announced last year and has been in testing for several months, allows advertisers to add keywords to exclude traffic from all search and shopping campaigns, as well as the search and shopping portion of Performance Max, for greater brand safety and suitability.

1/3 Some have noticed Account level negative keywords are starting to roll out globally. From Account Settings, you can add keywords to exclude traffic from all Search and Shopping campaigns, and the Search and Shopping portion of PMax for brand safety: https://t.co/B0VBApPVCm

— AdsLiaison (@adsliaison) January 27, 2023

Advertisers can access this feature from the account settings page to ensure their campaigns align with their brand values and target audience.

This is especially important for brands that want to avoid...

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