When you know more about cruising than your travel advisor, what's a traveler to do?
Get into this business, of course.
That's what Scott Wismont did back in 2015 after he realized he knew way more about cruising than the advisor he'd called to book his trip.
"He had just started out and I knew more about cruising than he did. And he asked me, 'do you want a job?'"
Unsure of how legit the business was, Wismont, nevertheless decided to jump in and get his feet wet. Like so many other advisors, he started out selling Disney. But it wasn't something he was passionate about.
"Even early on I was gearing towards the LGBT community, because it's my community and I can work with it and I know it," Wismont told TMR. "Continuing with the Disney focus was feeling restrictive because selling under their brand, you didn't immediately know I had an LGBTQ+ focus."
Then, along came the COVID-19 pandemic – and the opportunity to rebrand himself.
He left the agency he'd been working with and started Rainbow Getaways (a member of Ensemble), using the downtime provided by the pandemic to get his website up and running, earn his CTA from the Travel Institute and start getting the word out.
SEO Outpaces Recommendations
Rainbow Getaways' first clients were Wismont's friends and family, and then their friends and family. But it didn't take long for Google search results to start delivering clients.
"It continually blows my mind, because nine out of 10 times, when I get a new client and ask how...
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