Internal linking for ecommerce: The ultimate guide - Search Engine Land

Internal linking is a crucial aspect of any website, but it is especially important for ecommerce websites.

Internal linking helps improve the navigation and user experience for your website visitors and can also help improve your website’s search engine optimization (SEO).

This article will discuss the best practices for internally linking pages on ecommerce websites. To help illustrate these opportunities, I’ll use some of my favorite examples of ecommerce SEO done well – the portfolio of Williams Sonoma brands. (Disclaimer: I have no affiliation and have never worked on any of these sites.)

But first, let’s lay the groundwork for why these tactics are so important.

What is internal linking?

Internal linking refers to linking one webpage to another on the same website domain. When a user clicks on an internal link, they will be taken to a different page on your website. These links can be words, phrases, or images.

Internal linking is important because it helps people find the information they are looking for on your website and helps them move from one page to another.

It also helps search engines understand the structure and hierarchy of your website, making it easier to find in search results.

What internal linking is not

Internal linking is not the same as external linking.

External linking is when you put links on your website that take users to other websites. This can help them find relevant information from other sources.

Using both types of linking is essential,...

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