This day in search marketing history: January 31 - Search Engine Land

Google releases URL Inspection Tool API, plus: AdWords IF functions, Page Speed Update confusion, local paid inclusion and more.

Google releases URL Inspection Tool API

In 2022, Google released a new API under the Search Console APIs for the URL Inspection Tool. The new URL Inspection API let you programmatically access the data and reporting you’d get from the URL Inspection Tool but through software.

Google’s URL Inspection Tool API had a limit of 2,000 queries per day and 600 queries per minute.

Google provided some use cases for the API:

• SEO tools and agencies can provide ongoing monitoring for important pages and single page debugging options. For example, checking if there are differences between user-declared and Google-selected canonicals, or debugging structured data issues from a group of pages.
• CMS and plugin developers can add page or template-level insights and ongoing checks for existing pages. For example, monitoring changes over time for key pages to diagnose issues and help prioritize fixes.

Within a week, several SEO professionals developed free new tools and shared scripts, and established SEO crawlers integrated this data with their own insights, as Aleyda Solis rounded up in 8 SEO tools to get Google Search Console URL Inspection API insights.

Also on this day

2022: This change may have resulted in seeing more or less errors in your Breadcrumbs and HowTo structured data Search Console enhancement and error reports.

2022: Google Ads also launched...

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