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The search marketing community is trying to make sense of the leaked Yandex repository containing files listing what looks like search ranking factors.
Some may be looking for actionable SEO clues but that’s probably not the real value.
The general agreement is that it will be helpful for gaining a general understanding of how search engines work.
If you want hacks or shortcuts those aren’t here. But if you want to understand more about how a search engine works. There’s gold.
— Ryan Jones (@RyanJones) January 29, 2023
There’s A Lot To Learn
Ryan Jones (@RyanJones) believes that this leak is a big deal.
He’s already loaded up some of the Yandex machine learning models onto his own machine for testing.
Ryan is convinced that there’s a lot to learn but that it’s going to take a lot more than just examining a list of ranking factors.
Ryan explains:
“While Yandex isn’t Google, there’s a lot we can learn from this in terms of similarity.
Yandex uses lots of Google invented tech. They reference PageRank by name, they use Map Reduce and BERT and lots of other things too.
Obviously the factors will vary and the weights applied to them will also vary, but the computer science methods of how they analyze text relevance and link text and perform calculations will be very similar across search engines.
I think we can...
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