According to a recent McKinsey study, half of all major companies in the US use artificial intelligence (AI) in their businesses. Digital marketing is no exception. Still, there’s a huge debate on whether or not marketers should use AI-generated content.
But is it actually bad? Can it replace a team of copywriters? And, can it potentially ruin your business? Much depends on what type of content you write using AI tools. While it can streamline some menial writing chores, if you’re not careful, you can damage your brand.
What Is AI-Generated Content?
AI-generated content uses Machine Learning and Natural Language Generation (NLG) to create content without direct human engagement.
This goes beyond using writing tools to improve your writing (Grammarly, Spell Check, Hemingway Editor, etc.)
AI-generated content tools rely on AI systems like the GPT-3 language model (complex artificial neural networks) to create content that sounds more natural.
Examples of AI Content Tools
There are numerous AI-generated content tools on the market right now. These are the top 4 platforms digital marketing agencies and freelancers tend to use:
Mostly, these tools are designed to take over the writing process entirely.
Using a few keywords, headings, and some notes for context, they can create anything from meta descriptions to long-form blog posts.
They often position themselves as a way to keep writers from staring at a blank screen by creating enough text to guide the writer. It’s about...
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