As everyone in the search engine optimization (SEO) space knows, the rules and best practices of organic search are constantly changing. The days of keyword stuffing SEO copy are long gone, and the times of generating hundreds and thousands of inbound links – those links coming from another external site to your site – for the sake of improving organic search rankings may also be a thing of the past. This is not to say that backlinks are not important for SEO, but if you’ve been keeping up with the latest news in the SEO sector, you may have seen that Google Search Advocate John Mueller and other Google representatives have spoken about backlinks quite a bit lately.
The Quantity of Backlinks Is Not as Important as the Quality
Back in 2021, during a Google Search Central SEO hangout, John Mueller indicated that the amount of backlinks a site has doesn’t really matter for SEO. Search Engine Journal documents Mueller’s answer, essentially saying that Google’s spam algorithm update can spot poor-quality links that aren’t relevant. These types of inbound links aren’t even worth going after since they can essentially degrade the rankings for your site. However, he says that the quality and topical relevance of backlinks IS important. As SEOs, we know this is not new information, but it is a good reminder nonetheless.
Link Spam Updates
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