Google has reportedly started testing a new desktop search page design that integrates chat technology.
We already knew Google wants to add chatbot features to search this year. A new CNBC report provides more details on what the experimental search page may look like.
Google’s alternate search page. In one version of Google’s search results, the company replaced the iconic I’m Feeling Lucky button under the search bar with five prompts for potential questions. There was also a small chat logo” inside the far right end of the search bar, according to the report.
Based on this description, here’s a fairly terrible rendering of what that would look like:
Google’s alternate SERP. It sounds like this would push Google’s organic search results much further down the page. As CNBC explained:
When a question is entered, the search results show a gray bubble directly under the search bar, offering more human-like responses than typical search results. Directly beneath that, the page suggests several follow-up questions related to the first one. Under that, it shows typical search results, including links and headlines.
Now I haven’t seen this experimental design.
However, based on how this was described, it may look similar to certain SERPs where there is a featured snippet followed by People also ask, then organic results. For example, [what is cheese made of]:
So you could imagine the “gray bubble” in place of the featured snippet explaining how cheese is made (with an answer...
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