Google accuses Bing of copying its search results
In 2011, the headline Google: Bing Is Cheating, Copying Our Search Results appeared first on Search Engine Land.
As Danny Sullivan reported: “Google has run a sting operation that it says proves Bing has been watching what people search for on Google, the sites they select from Google’s results, then uses that information to improve Bing’s own search listings.”
The story actually began in May 2010, when Google noticed that Bing was returning the same sites as Google when someone would enter unusual misspellings. By October 2010, the results for Google and Bing had a much greater overlap than in previous months. Ultimately, Google created a honeypot page to show up at the top of 100 “synthetic” searches (queries that few people, if anyone, would ever enter into Google).
This story got picked up by dozens of media outlets as both companies got into a public war of words and blog posts.
Google called Bing’s search results a “cheap imitation.”
Meanwhile, Bing called the sting operation a “spy-novelesque stunt” and defended their monitoring of consumer activity to influence Bing’s search results.
And all this happened on the same day as Bing’s Future of Search Event, where the Google-Bing dispute raged on in person.
Oh what a day.
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