Wednesday, March 29, 2023

Google search responds to BankRate, more brands using AI to write ... - Search Engine Land

Last updated Thursday, February 2, 2023 17:05 ET , Source: NewsService

Artificial intelligence (AI) has been a scorching hot topic lately, especially since the launch of ChatGPT Nov. 30. Microsoft Bing has plans to add ChatGPT to search. Some have questioned whether it’s a Google killer.

Now we’re seeing more examples of brands using AI-generated content. Bankrate is the latest example. It is having some of its content written by machines but reviewed by human editors.

It’s a bold strategy (let’s see if it pays off for them). And the SEO community wanted to know Google’s policies around these efforts.

Bankrate example. The example was highlighted by Tony Hill, who posted on Twitter that “BankRate.com, one of the largest finance sites on the web has now started using AI to write some of its content. A big moment in web publishing and SEO.”

The screenshot reads “this article was generated using automated technology and thoroughly edited and fact-checked by an editor on our editorial staff.”

Wondering how Bankrate.com is ranking for these articles? Sistrix did an analysis to find out:

For Bankrate.com, this specific use-case and the current point in time, one can say: yes, it works.
Many , randomly-checked articles rank on the first page for both the main keyword and many other long-tail keywords

How Bankrate.com is ranking with AI-generated text” – Johannes Beus, SISTRIX

Bankrate isn’t the only example of this. CreditCards.com is also using AI-generated content. The first line of the CreditCards.com Team author page says “Content published...

Read Full Story: https://news.google.com/rss/articles/CBMiTmh0dHBzOi8vc2VhcmNoZW5naW5lbGFuZC5jb20vZ29vZ2xlLXNlYXJjaC1vbi11c2luZy1haS10by13cml0ZS1jb250ZW50LTM5MTcyONIBAA?oc=5

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