John Mueller accused negative SEO link builders and link disavow service providers of "making things up"
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John Mueller recently made strong statements against SEO companies that provide negative SEO and other agencies that provide link disavow services outside of the tool’s intended purpose, saying that they are “cashing in” on clients who don’t know better.
While many frequently say that Mueller and other Googlers are ambiguous, even on the topic of link disavows.
The fact however is that Mueller and other Googlers have consistently recommended against using the link disavow tool.
This may be the first time Mueller actually portrayed SEOs who liberally recommend link disavows in a negative light.
What Led to John Mueller’s Rebuke
The context of Mueller’s comments about negative SEO and link disavow companies started with a tweet by Ryan Jones (@RyanJones)
Ryan tweeted that he was shocked at how many SEOs regularly offer disavowing links.
“I’m still shocked at how many seos regularly disavow links. Why? Unless you spammed them or have a manual action you’re probably doing more harm than good.”
The reason why Ryan is shocked is because Google has consistently recommended the tool for disavowing paid/spammy links that the sites (or their SEOs) are responsible for.
And yet, here we are, eleven years later, and SEOs...
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