Have you heard about ChatGPT, the A.I. tool that will replace all writers and content creators? ChatGPT is a real tool that may help with content creation, but it is not a replacement for human writers. Not yet anyway. Debuting in November of 2022, ChatGPT is:

artificial intelligence fine-tuned from GPT-3.5, a language model trained to produce text. ChatGPT was optimized for dialogue by using Reinforcement Learning with Human Feedback (R.L.H.F.) – a method that uses human demonstrations to guide the model toward desired behavior.

The LISI team would tell you that one of my favorite sayings is “Let the robots do it,” and while I do like to automate boring tasks such as pulling data from multiple sources, I wouldn’t go so far as to say “let the robots do my job.”

Content is a very important aspect of any digital marketing strategy, and we know it takes time, thought, and effort to create, as well as the expertise to share it. ChatGPT may help you with content creation, but before you start delegating blog posts to it, you may want to consider a few things.

What are ChatGPT’s limitations?

To learn more about ChatGPT, let’s look at the tool’s documentation that details how the tool was trained and how it functions. A couple of items stick out as it relates to creating content:

Can I trust that the A.I. is telling me the truth?

ChatGPT is not connected to the internet, and it can occasionally produce incorrect answers. It has limited knowledge of the world and events after...

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