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Google’s John Mueller discussed heading elements with a member of the SEO community where he affirmed the usefulness of using hierarchical structure when using heading elements.
Background Context to What Mueller Said
Heading elements <H1> – <H6> are supposed to be used to indicate what a section of a webpage is about.
Furthermore the heading elements have a ranking order, with the <H1> being the highest rank of importance and the <H6> being the lowest level of importance.
The heading element purpose is to label what a section of content is about.
HTML specifications allow the use of multiple <H1> elements. So, technically, using more than one <H1> is perfectly valid.
“h1–h6 elements have a heading level, which is given by the number in the element’s name.
If a document has one or more headings, at least a single heading within the outline should have a heading level of 1.”
Nevertheless, using more than on <H1> is not considered a best practice.
“The <h1> to <h6> HTML elements represent six levels of section headings. <h1> is the highest section level and <h6> is the lowest.
…Avoid using multiple <h1> elements on one page
While using multiple <h1> elements on one page is allowed by the HTML standard (as long as they are not nested),...
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