As a law firm, having a pretty website is not enough to increase your online presence. More goes into increasing your online presence than just a visually appealing website. What if that website is hard for your clients to navigate? What if you are unable to keep your clients from bouncing off your website because the content is boring? What if your website is not mobile-friendly for your users? All of these important issues can affect the way that your law firm is perceived by potential clients and Google.
What is SEO?
SEO stands for search engine optimization. It is a critical part of a digital marketing strategy. Every occupation takes advantage of SEO. As a law firm, you need to know what SEO is and how to use it to your advantage. If not, it can affect whether your clients are even introduced to you.
SEO is the main tactic that digital marketers use to bring additional traffic to a website. It is the way that websites are ranked high in search engines. Wouldn’t you want your law firm to be the first result on a search results page when someone types in a certain keyword? That is exactly what SEO can do for your law firm.
How SEO Helps Law Firms
Using SEO to your advantage can help your law firm attract the clients that you are looking for. Like any other service, your clients use search engines when it’s time to search for legal guidance.
When you consistently rank at the top of the search engines, it makes connecting you to your clients easier. The more visible your...
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