Backlinks have long been considered a crucial factor in determining a website’s ranking on search.
Historically seen as a vote of confidence, plenty of backlinks pointing to a website indicated that it is a trusted and authoritative source of information. And so, the more backlinks a site had, the higher it was likely to rank on search results.
However, in recent years, search engines shifted how the value of backlinks was evaluated. Google, in particular, with its sophisticated algorithms, now places less emphasis on the number of backlinks a website has – and more on the quality of those links.
Let’s look at the changes surrounding backlinks over the years and why you should still care about them today – albeit to a lesser extent.
Backlinks: A history of manipulation
As a crucial factor in search engine optimization (SEO) since the early days of the web, backlinks have also been subject to abuse. Some website owners and SEO practitioners use unethical tactics to acquire backlinks in an effort to boost their rankings.
This abuse of backlinks, known as backlink spamming, has a long history on the internet and has even resulted in Google taking actions to prevent these schemes, such as the Penguin algorithm update.
One of the earliest forms of backlink spamming was the practice of link farming, in which groups of websites would link to each other in an effort to boost their backlink counts. These link farms would often consist of low-quality, irrelevant websites. Because of...
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